naab AIThe agency that lives inside your AI.
naab AI connects Google Ads, Meta Ads and GA4 to Claude or ChatGPT. Your AI follows an agency's procedures, proposes changes and applies them once you approve. You start with seven days free and a full audit of your accounts.
Nothing changes in your accounts without your approval.
- Google Ads
- Meta Ads
- Google Analytics 4
- Merchant Center
- Claude
- ChatGPT
Seven days free
You start with a full audit of your accounts.
You connect Google Ads, Meta Ads and GA4, and naab runs your accounts through the same procedures an agency uses to review a new account. Within days you have the report: what money is leaking, what's set up wrong and what we'd do in the first week. Plus your price tier, calculated from your real spend.
- Without paying anything. Seven days. At the end, the report is yours, whether you stay or not.
- With your real numbers. The last three months of the accounts you connect, every country.
- Explained by your AI. The report stays in your brand and you can ask it questions: “why do you say I'm losing €186 a week?”.
- Read-only. During the audit naab doesn't touch anything. The changes it proposes are applied only if you approve them.
- Money leaking out€186 a week on 23 searches without sales. Two ad groups without a single sale in 30 days.
- Account health3 ads disapproved since the 12th. Two campaigns limited by budget, precisely the ones that sell cheapest.
- Targets and bidsThe brand campaign runs on target ROAS: it's brand defence and should run on impression share. The rest sits above your €30 cost-per-sale target.
- MeasurementPurchases are counted twice: Google Ads imports the same conversion as GA4. Real sales are 38% lower.
- Performance Max and Shopping61% of spend goes to 4 products. “Second hand” comes in through Performance Max without an exclusion list.
- Ads5 text ads with repeated headlines and low ad strength.
- Meta Ads2 ads at frequency 6 with double the cost per purchase; the pixel isn't receiving purchase value.
- The first week11 changes to approve, ordered by euros. You approve them from your AI.
What the audit reviews
Google Ads
- Money leaking out. Searches without sales, groups and campaigns that spend without selling, overlaps between campaigns.
- Account health. Disapproved ads, campaigns limited by budget, sudden drops, broken extensions.
- Targets and bids. Whether your target ROAS or cost per sale make sense given your account's history. Brand on impression share.
- Performance Max and Shopping. Which products take the spend and which searches come in through there.
- Ads. Headlines and descriptions: what performs, what repeats and what to test.
Meta Ads
- Campaigns and budgets. Which ad sets sell and which only spend.
- Frequency and creatives. Saturated audiences and ads that have run out of steam.
- Pixel. Whether it receives purchases with their value.
GA4
- Measurement. Which conversions count, which are duplicated, what value arrives and whether Google Ads and GA4 agree.
- Your website. Sessions, conversions and revenue: whether the problem is the ads or the website.
Merchant Center
- The feed. Disapproved products or warnings, listings without an up-to-date price, image or availability.
- What shows. Which listings get the clicks and which part of the catalog never appears.
And at the end, the first week: the changes we'd make right away, ordered by euros and ready to approve.
What happens in those seven days
- You connect your accountsGoogle and Meta, with your sign-in. Two minutes. You add naab to Claude or ChatGPT.
- naab auditsIt runs your accounts through the procedures. Read-only.
- You have the reportIn your brand, with the first week's changes ready to approve. Your AI explains it.
- You decideYou carry on with your tier, calculated from your numbers, or you leave with the report.
The procedures: what an agency knows, written step by step
In naab we call them SOPs. Each one says what to look at, how often, by which criteria and what needs your approval. Your AI follows them with your numbers. You can read and change them.
- Read the search terms from the last 7 days, per campaign. Cost, clicks and sales for each one.
- Apply the account's threshold: how much spend without sales is too much comes from its own history, not a fixed number.
- Separate what has nothing to do with what's sold from the new searches that look promising. The second kind gets watched, not excluded.
- Propose the list of exclusions with the cost of each one, in plain language.
- Wait for a person's approval, apply in Google Ads and record what was done and why.
Written by people who have run accounts for years. It's text: you read it and you change it.
How it runs, every week
- The task creates itselfIt's a task that repeats. Nobody has to remember.
- Your AI follows the procedureIt reads the numbers, applies your account's criteria and separates what gets excluded from what gets watched.
- It proposes the changesWith the cost of each one, in your own words, from Claude or ChatGPT.
- You approveAll of them, some or none. If nobody decides within 72 hours, the proposal closes on its own.
- naab applies it and records itWhat changed, what it cost and who approved it. So it's there when you ask about this month's sales.
The ones that come built in
- Every weekSearch terms
- Every weekBudget
- Every weekHealth alerts
- Every monthBids and targets
- Every monthMonthly review
- Every two weeksPerformance Max
- Every monthText ads
- Every quarterMeasurement
- At launchAfter creating a campaign
And your own. A procedure is text: write the one for your business (“brand campaigns never run on target ROAS”, “don't touch the budget during the sale”) and your AI follows it like the others.
What's inside naab AI
Everything your AI needs to run an account and doesn't have on its own. In every tier.
- Your brand's memory
What you sell, your targets, what happened each week and your country's calendar. Your AI doesn't start from scratch in every conversation.
- Your documents
Briefs, catalogues, agreements: you upload them to your brand and your AI has them at hand when it reviews the account.
- Users and roles
No limit on people. Who reads, who edits and who approves each type of change is up to you.
- Every country and account
Each account in its currency and with its history. One brand, all its markets, one fee.
- Daily and weekly routines
Reviews create themselves. You see the proposal and say yes or no.
- Your brand's diary
Every change with its reason and who approved it, forever. If you switch agency or AI, it stays with you.
Your data: what naab asks for and what it does with it
You connect each account with your own Google or Meta sign-in, brand by brand. naab asks only for what it uses and tells you here; the detail is in the privacy policy.
- Google AdsReads campaigns, searches, bids and results, and applies the changes you approve: pause or enable, budgets, exclusions and targets. Every change is logged with who approved it.
- Google Analytics 4Reads sessions, conversions and revenue from the property you choose. Read-only permission.
- Google Search ConsoleReads queries, clicks, impressions and position for the site you choose. Read-only permission.
- Meta AdsAsks only for
ads_read: campaigns, ad sets, ads and results. In Meta your AI proposes and you make the change.
- If you'd rather not authorize naab in Google or Meta, Google Ads and Meta Ads numbers can come through Windsor.ai, an aggregator, with your API key: read-only, no changes.
- Data is hosted in the European Union. Documents you store are summarized and indexed with external AI providers, listed in the list of subprocessors.
- Disconnect your AI whenever you want from Settings → API keys, and each account from its own platform.
- naab AI's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements. More in the privacy policy.
One price per brand, based on what you spend
Everything included. The fee depends only on the ad spend naab manages each month, and it's never a percentage.
How much do you spend on ads per month?
€Custom
per brand per month, paid yearly, excluding VAT
- Google Ads, Meta Ads, GA4 and Merchant Center. New channels at no extra cost.
- Every country and every account of the brand.
- Unlimited users, with roles and approval rules per type of change.
- Changes applied with your approval, daily and weekly routines.
- Brand context, your own procedures and full history.
- Invoice and SEPA direct debit.
| Managed ad spend per month | Price per brand per month | Yearly (−17%) |
|---|---|---|
| Up to €10,000 | €290 | €240/month |
| €10,000 to €30,000 | €590 | €490/month |
| €30,000 to €100,000 | €1,190 | €990/month |
| Over €100,000 | Custom | |
| Managed by Calendulab: a team runs your accounts with naab and you approve | Flat fee based on scope | Limited places |
Prices exclude VAT.
- Your tier comes from your own numbersThe average of the last three months across the connected accounts. What you don't connect isn't managed and doesn't count.
- It only goes up after two months in a row aboveNever mid-month, never because of a one-off campaign. You can see the figure at any time.
- 7-day trial, with a full auditnaab reviews your accounts and calculates your tier before you pay. Agencies: 20% less from the third brand.
Frequently asked questions
What happens when the seven days are over?
You decide. If you carry on, you pay your tier, calculated from the real spend seen in the audit. If not, you keep the report and naab stops reading your accounts.
Does the audit touch my accounts?
No. It only reads. The changes it proposes, during the trial too, are applied only if you approve them from your AI.
How long does the report take?
A few days, within the seven: it depends on how many accounts and countries you connect. When it's ready, your AI lets you know and walks you through it.
Can I write my own procedures?
Yes. They're text. You write the one for your business, with its rules, and your AI follows it like the built-in ones. The built-in ones can be changed too.
What do I need to start?
Being able to connect the accounts with your Google or Meta sign-in, and Claude or ChatGPT on a plan that lets you add connectors.
Seven days free. The report is yours.
You connect your accounts in two minutes. Within days you have the full audit and the first changes to approve.
Start 7 days free Nothing changes in your accounts without your approval.